Zeta Group was established in 2012 in Azerbaijan and has since grown to become a major diversified retail group with interests in four sectors, namely Fashion, Food & Beverage, Sport and Toys.

Zeta is the largest distributor of branded toys in Azerbaijan operating since 2012. It is supplying toy retailers and supermarkets with some of the following brands:

TheEntertainer, Ted Baker,  Pinko, IpekYol,  Parfois and other.

Our objective has been to meet the growing demand for selected global brands in Azerbaijan and neighboring countries. We represent reputable brands from each sector and as part of our long term sustainability strategy we are strictly selective in partnerships we forge. Through our professional approach. We successfully promote our brands in the territory of operation in line with their vision and identity.

Zeta is regarded as a reliable local partner upholding such ethical values as integrity, fairness and responsibility. The group operates with strong teams, resources, and has built an excellent local business network.

Our entire business focus revolves around our customers. We aspire to meet their needs, maximize their satisfaction, and leave memories of enjoyable experience.