Responsible for alignment of markets operations with the organization mission, strategic objectives and policies. Managing staff, overseeing sales and marketing projects ensuring the organization follows local laws and regulations, ensuring proper financial controls are in place and representing the markets both internally and externally. 2 | P a g e Develop Operational Plans  From communications to warehousing, ensure that all aspects of a business operate smoothly. They ensure that a business’s in-country affiliate follows to all country regulations and cultural guidelines. Develop plans for company growth and improvement of sales. Implement Brand Strategies  Building a company’s brands via advertising and promotion through product positioning and global brand marketing guidelines. Generate Progress Reports  Assess company progress, sales and marketing successes and compile reports to submit to superiors in corporate headquarters. Present reports regarding budgets, sales growth, new business leads and regulatory compliance. Drive volume and Share of Market targets.  Drive weighted and numeric distribution of key national and respective Area /Growth brands in line with national distribution objectives  Coordinate promotional activities through the regional promotions team while consistently follow up with the regional promotional team.  Support Regional Sales Manager in developing regional business plans and ensure quality of execution to drive key market indicators such as Volume / Share and distribution  Develop 12-month demand forecast for the Growth Brands with support from and coordinate with HQ Trade & Marketing Distribution team.  Ensuring at all times sufficient stock levels of all available brands are maintained to cater market demand as per the demand plans.  Ability to drive efficiency through continues improvement on daily operations, such as reduce complicacy, set priority, or increase efficiency and minimize bad stock  Responsible for internal control and compliance procedures to comply with company policies & minimize risks.  Ensure effective management of the Growth Brands financial accounts and assets to ensure that Trade Marketing & Distribution resources are secure and utilize productively according to company approved budgets and guidelines Manage People  Manage, train, inform and motivate team in order to deliver trade marketing and distribution activities that are superior to the competition in respect of both core and added value services  Control/ coordinate with ED/ MD in term of distribution & ISM volume in respective area as well as operational.  Undertakes a capability gap analysis and develops an appropriate training plan; provides the necessary coaching and support to ensure the skill and knowledge levels, which exist within the team, are relevant to the needs of the business and delivery of the plan.  Ensure effective communication with the staff to furnish them with timely & relevant information so that the team will share a common information base; which will contribute towards operational efficiencies and achievement of the Growth Brands objectives.  Play as key implementer for training and development plan and make sure they would translate all learning to the daily operation.  Leverage understanding of customers (retail and wholesale) / consumers to inform business decision through quickly identifying and seeking advantage for the business

 Manage and Ensure successful execution and implementation of Sale & Distribution strategies and third parties to enhance operational effectiveness and efficiency resulting in to quantifiable SOM growth.  Develop and implement trade coverage plans for the assigned area.  Ensure objectives achievement in terms of product availability, visibility, volume, margin, quality (e.g. ROI) among others, in the points of sale.  Develop and implement a sales plan for the assigned area, being aligned with the regional marketing plan for direct and indirect outlets.  Work closely with the Regional Manager and the Business Development Manager to adapt trade programs included in the Regional Marketing Plan.  Manage issues regarding legal and insurance matters and cash collection process, to ensure that procedures and contracts are created in alignment with the company’s legal requirements.  Manage budget process for trade programs in the area.  Manage productivity and cost optimization processes in the area.  Propose goals and KPIs to be implemented in the assigned area to track ongoing results.  Generate / gather ideas from customers and consumers to enhance and customize trade programs.

Responsible for alignment of markets operations with the organization’s mission, strategic objectives and policies. Managing staff, overseeing sales and marketing projects ensuring the organization follows local laws and regulations, ensuring proper financial controls are in place and representing the markets both internally and externally.  Develop and implement Area Business Plans in line with the business objectives of Region. Ensure achievement of shipment volumes/in market sales and secondary sales along with other distribution related KSIs (Coverage, Hit rate and Call Frequency). Additionally, ensure effective communication and implementation of Sales Cycle Plan.  Effective Implementation of Distribution Strategy and ensure required distribution infrastructure including human and mechanical resources, warehouse and proper premises. Develop business penetration and interest of Distributor to fulfil required business needs. Communicate compensations and rewards to Distributors and DSRs.  Develop DSR’s & Distributors through On the Job Coaching. Develop relationships with trade directly & thorough DSR’s, and leverage these relationships to capitalize on business growth opportunities and to achieve smooth execution of the Area Business Plan.  Manage trade loyalty programs for Trade by setting and communicating monthly targets, ensuring target follow-ups and compliance with contractual obligations. Identify high potential POS and whole sellers in the area and assist RSM in contractual negotiations.  Manage Third party merchandizing teams.  Report the PPOSM maintenance issues and ensure implementation of rectification of these as per guidelines.  Ensure compliance of distributor with Market requirements and work load management. Uphold corporate integrity and values, ensuring all activities to comply with Market policies and procedures, including local laws, Code of Conduct and Marketing Code.  Update all relevant market data and information including retail dynamics and competitor intelligence to improve Company's understanding of trade to develop appropriate strategies and plans.

Plan and co-ordinate efficient use of all resources assigned in your area, in accordance with defined policies and strategies and the guidelines set out by the Regional Manager. This is aimed at developing the business as much as possible in the corresponding market, by guaranteeing that the objectives marked for volume, devices, market share, visibility, contacts with consumers and presence. Business Plan  Prepare and propose the business plan for the area, which will integrate the national and regional strategic guidelines and the proposals made by the team. The purpose is to set up a holistic plan according to consumer journey considering: consumers profile, touchpoints, retail ecosystem and key events in the area. Control and follow up  Follow up on and ensure compliance with the objectives for the territory that are established in the business plan for the sales team and ensure that previously established budgets are met. The aim is to detect and analyze possible deviations and take/propose corrective measures, as the case may be. Management and team organization  80% of the job in field. Assure the excellence in the execution of the team including (territory executives, coaches and Sales Experts) through joint field visits with the team, day 2 day training to the team and follow-up of field visits and development visits to guarantee the correct building of team capabilities, usage of tools, guided trial, etc. New business opportunity  Search for new business opportunities in order to improve the performance of the team, by liaising with the central teams in order to magnify: Awareness, adoption and retention of consumers (ie. Shop in Shops, etc).

Ensure that products appear in the right store, at the appropriate time and in the correct quantities. Working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance.  Develop, execute, evaluate & fine-tune Visual Merchandising materials and approaches in order to grow volume - in line with Global guidelines, local assortment, legal requirements and local market specifics adjusted to different formats;  Support BDM with new product launches and further product deployment and activation. Evaluate progress on the objectives;  Constantly monitor sales, market, and consumer data in order to understand strengths, weaknesses, opportunities and provide corrective measures;  Manage agencies by providing clear briefs, outlining strategy, what has to be accomplished, the scope of assignments and project timelines;  Build and maintain an excellent relationships with business partners, agencies and cross-functional stakeholders;  Coordinate with all relevant departments to ensure consistent communication across all channels;