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Male, 48 years, born on 9 May 1977
Tashkent, willing to relocate (Azerbaijan, Kazakhstan, UAE, Turkey, Ukraine), prepared for business trips
Transformation CEO | FMCG, Beverages & Retail | P&L $150M+ | ex-BAT. PepsiCo, Red Bull
18 000 $ in hand
Specializations:
- Chief executive officer (CEO)
Employment type: full time
Work experience 28 years 1 month
April 2025 — currently
1 year 1 month
Navruz International Corporation
CEO Beverages & Dairy
~$150M Revenue
- Reversed -19.5% decline to +2% volume growth YoY
- Delivered +13% Net Revenue / +15% EBITDA (38% margin)
- Led full transformation: governance, S&OP, revenue management, BI systems
September 2022 — March 2025
2 years 7 months
Minimartc LLC
CEO / General Manager
- Transformed chain from tobacco kiosks → modern convenience retail concept
- Introduced new model: coffee, snacks, beverages, hot food
- Redesigned brand, store format, and customer experience
- Positioned network as stylish, consumer-centric convenience destination
March 2020 — June 2022
2 years 4 months
East West Invest (PepsiCo's Partner in Uzbekistan)
General Manager
- PepsiCo Partner
- Grew EBITDA $1.3M → $7.9M (6x)
- Expanded distribution and strengthened market position
- Delivered strong growth in volatile macro environment
Setting strong fundamentals for sustainable business growth and delivery of shareholder value.
January 2019 — February 2020
1 year 2 months
Agrimatco
Georgia, www.agrimatco.com
Agriculture... Show more
General Manager
- Grew revenue 5x (1M → 5M GEL)
- Secured BASF partnership (global top-3 player)
- Built new categories and nationwide farmer distribution model
February 2016 — December 2018
2 years 11 months
GD Alco
Georgia
Food Products... Show more
General Manager
- Built $33M revenue business in 2 years
- Expanded retail 5 → 35 stores
- Delivered ~60% profitability growth via premiumization
November 2013 — February 2016
2 years 4 months
Red Bull GmbH
Business Unit Manager Kazakhstan & Central Asia
- ~€20M revenue business
- Maintained volume & share during major currency crises
- Optimized investments and redesigned GTM model
June 2010 — November 2013
3 years 6 months
PepsiCo
Country Manager GEORGIA & ARMENIA
- Doubled business $10.6M → $20.1M
- Improved profitability (-$3M → +$2M)
- Integrated dairy business and scaled multi-category growth
December 2008 — April 2010
1 year 5 months
British American Tobacco
Azerbaijan
Head of Marketing Caucasus
Translated global/regional strategy into consumer centric Caucasus cluster specific marketing strategy. Led marketing activities as per corporate guidelines, goals, and local legislation. Optimised strong relations with Eastern Europe operations to comply with group policies, including FIFO, product freshness, product integrity, and traceability. Delivered training and strong development plan to each marketing team member along with crafted all necessary policies/procedures to ensure implementation of all targets.
o Fostered and Strengthened effective working relations with area, regional, and central marketing teams to ensure the implementation of global, regional and area guidelines.
o Created price management model to reduce price, including analysing pricing, developing factors impacting price structure, and monitoring P&L (brand, company) monthly that achieved organisational profit targets.
o Surpassed customer expectations and met consumer segment needs by devising brand portfolio strategy.
o Controlled distributors in each of cluster countries to ensure the attainment of sales objectives
February 2008 — December 2008
11 months
British American Tobacco
Senior Area Brand Manager Middle East & Caucasus
Duty Station: Baku, Azerbiajan - International Assignment
•Develop and implement Brand strategy across the Area (9 markets)
•Insure consistency of brand exposure across the markets
•Contribute to achievement of Area Brand objectives
•Develop direct reports (4 people)
•Manage central development agency to satisfy end-market needs
•Development of marketing toolkits for end-markets
June 2007 — February 2008
9 months
British American Tobacco Turkey
Retail Communication Manager
Duty Station: Istanbul, Turkey - International Assignment
- Develop appropriate retail dialogue strategy
- Define communication touchpoints
- Developing trade programmes
- Assess business performance (own & competition)
- Enhance effectiveness of developed trade programmes
- Develop cycle activities for trade
- Manage budget for trade programmes development
May 2006 — May 2007
1 year 1 month
British American Tobacco Turkey
Premium Segment Manager
Duty Station: Istanbul, Turkey - International Assignment
- Developing Premium portfolio strategy
- Managing Premium portfolio of BAT Turkey
- Managing brand support expenditures
- People management & development
December 2001 — April 2006
4 years 5 months
British American Tobacco
Brand Manager Caucasus
Duty Station: Baku, Azerbaijan. Secondment.
•Develop and implement brand plans
•Commission research, ensure brand issues are understood, corrective action identified
•Recommend and manage all brand activities
•Analyze market; identify possibilities for new brands development. Explore innovation to achieve competitive advantage
•Control brand expenditure
•Develop and coach direct reports
•Manage external agencies
Achievements:
•2004 Caucasus sales volume increased by 164% vs. 2003 driven by both organic growth and successful launches of Global Drive Brands;
•2003 Caucasus sales volume increased by 180% vs. 2002.
Achievements:
- 2004 Caucasus sales volume increased by 164% vs. 2003.
- Successfully launched Global Drive Brand within Caucasus markets.
- Promoted to the Baku head-quarters for secondment.
November 2000 — September 2001
11 months
JSC Telavi Wine Sellar
Market Manager
oDoubled sales volume and tripled sales value within 3 months on the basis of:
oImproved distribution (implementing Direct Distribution);
oRetail and HoReCa promotions (implemented retailer and barmen advocacy programs)
November 1997 — October 2000
3 years
WB Enterprise Restructuring Project / Centre for Enterprise Restructuring and Management Assistance (CERMA)
Management Consultant / Team Leader
3 Projects managed (2 as management consultant & 1 as team leader)
3 Wine enterprises participated (1 in each year)
Area of Responsibility & Accountabilities – Marketing
oMarket analysis (local and potential export markets)
oMarketing Potential Analysis (distribution, pricing, promotion);
oRecommending Action Plan for further development of the company;
oImplementation of the Recommendations;
Achievements:
osuccessful delivery of project;
o85% of recommendations implemented, delivering significant improvement in business environment of 3 wine enterprises participated in the project during the 3 years
Skills
Skill proficiency levels
Advanced level
Level not specified
Driving experience
Driver's license category B
About me
Highly passionate and energetic CEO with 22+ years in FMCG, Consumer Goods / Food & Beverages, Premium/Luxury Alcohol & Retail Management across CIS countries (Caucasus, Central Asia), Turkey & Middle East regions. Continuously delivering shareholder value and outstanding results.
Driving personality capable to lead the team towards achieving challenging business objectives. Having the reputation of a creative and innovative personality, inspiring the team towards achieving what most people would qualify as “impossible”.
Hyper-learner turnaround expert with outstanding P&L over-achievement record. Turned around major businesses across Retail, FMCG & Consumer Goods. Experience of winning in Emerging Markets since 2006.
Enabling the achievement of full business potential through comprehensive executive-level leadership
Highlights of Expertise
• Business Planning & Evaluation
• Marketing & Portfolio Management
• Revenue Management & Pricing
• Sales & Distribution / GTM Development
• Brand, Product, Category Management/Development
• New Business Development
• Crisis & Key Account Management
• Staff Training & Leadership
• Performance Optimization
• Market Entry
Higher education
1998
Higher education
Tbilisi State University, Georgia.
Major: International Relation and Law., Diploma with Honors
1997
Higher education
California State University, Chico, CA.
Major: International Relations/Political Science., Certificate of Recognition
Languages
Professional development, courses
2008
Finance for non-Finance Managers
rogenSI (UK), Certificate
2005
Marketing Excellence Series
On-line Training Program (BAT), on-line
2005
International Marketing Program
UK (BAT), certificate
2004
Brand Workshop
UK (BAT), n/a
2004
Brand Workshop
Jordan, n/a
Citizenship, travel time to work
Citizenship: Georgia
Permission to work: Azerbaijan, Georgia, Kazakhstan, Turkey, Uzbekistan
Desired travel time to work: Up to one hour