personal marketing & pr, club maker

Head of Merketing & PR

Sport

• My responsibilities include the creation and execution of customer specific trade marketing programs with the objective of building the brands and driving sales. Focus on developing promotional programs that attract business from wholesalers, distributors and retailers.

• Deputies for the Marketing Manager in his/her absence • Assist in the creation, development and implementation of creative marketing strategies that will make an impact, support the brand, and drive sales • Development of a trade promotional plan with key customers and channels • Working closely with key customers to provide category and shopper insights to drive performance • Preparing, running & evaluating category activity plans & promotions in the trade • Trade marketing investment & budgeting • Controlling/monitoring the in-store activities in chain stores • Liaise with the Sales and Marketing team on a regular basis to obtain feedback on country-specific marketing needs • Ensure that the marketing budget is carefully managed • Monitoring all POS (point of sale) in country and identifying and addressing deficiencies. • To organize providing qualitative and quantitative distribution • Support retail in the implementation of in-store promotional campaigns • Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans • Develop product positioning and messaging that differentiates products in the local market

• Manage and coordinate all marketing, advertising, creative and promotional staff and activities • Conduct market research to determine market requirements for existing and future products • Analysis of customer research, current market conditions and competitor information • Develop and implement marketing plans and strategies and for new and existing products • Develop and implement sales promos, allowances and discounts for retailers and consumers • Research and Development for new products and niche markets • New Product Development (Product Attributes, Branding, Packaging) • Manage the productivity of the marketing plans and projects • Monitor, review and report on all marketing activity and results • Determine and manage the marketing budget • Deliver marketing activity within agreed budget • Annual Sales Planning • Manage Production Planning of Bismak FIC • Liaison with media and advertising • Represent company's interests in local and international exhibitions • Create distribution channels for new products • Responsible for all “BISMAK” Food Industry Complex Brands • Develop and control pricing strategy • Represent company's interests in local and international exhibitions • Create distribution channels for new products

• Oversee all marketing, advertising and promotional staff and activities • Responsible for the marketing of products and services to the market whether B2B or B2C • Develop an annual marketing plan in conjunction with the sales department • Develop pricing strategies, balancing firm objectives and customer satisfaction • Select products and accessories to be displayed at trade or special shows • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand • Manage all aspects of print production, receipt and distribution

• Perform sales activities on major accounts and negotiate sales price and discounts in consultation with Sales Director • Maintaining and increasing of sales of company's products • Review progress of sales roles throughout the company • Collecting customer feedback and market research • Accurately forecast annual, quarterly and monthly revenue streams • Develop specific plans to ensure revenue growth • Provide quarterly results assessments of sales staff’s productivity • Coordinate proper company resources to ensure efficient and stable sales results • Formulate all sales policies, practices and procedures. • Assist sales personnel in establishing personal contact and rapport with top echelon decision-makers • Collaborate with Sales Director to develop sales strategies to improve market share in all product lines. • Interpret short and long-term effects on sales strategies in operating profit • Educate sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts • Collaborate with Marketing Directorto establish and control budgets for sales promotion and trade show expenses • Hold regular meeting with sales staff