Activity and resource planning Analyzing and managing project risk Analyzing and Reporting current process Estimating final results

Managing all marketing for the company and activities within the marketing department Overseeing the company’s marketing budget Analysing potential strategic partner relationships for company marketing Monitor and report on effectiveness of marketing communications

• Brands: Pepsi, Mirinda, 7UP • Initiate / create and coordinate all types of marketing activities: (Direct-to-Consumer Events and Programs, PR events, In-store promotion / consultancy, multi-touchpoint campaigns etc; • Preserve brand integrity by monitoring the consistency, quality and sufficiency of marketing content; • Define and track campaign effectiveness and adjust strategies and plans accordingly; • Understand and use local consumer and shopper insights, lifestyle and habits, market trends, key performance indicators to localize regional projects; • Agency Management: lead pitches, performance assessment and on-going performance improvement

• Brands: Selpak, Uni, Vileda, Cook • Reporting to Country Manager • Responsibility over Brand Profit & Loss Statement • Brand and Category management • Brand and Consumption Building strategies development • Sales Strategy • Customer plans and Sales Development • Sales Forecast, Budget and Objectives • Forecasting, logistics control • BTL management

• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers. • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners. • Analysed market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items. • Analyses consumer, category, competition, and channel/customer as part of a situation assessment. • Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups. • Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition. • Implementing the marketing plans by working with internal suppliers to deliver in a timely manner and on budget. • Coordinating the development of communication materials such as catalogues, Websites, brochures, packaging and in-store displays. • Establishing performance specifications, cost and price parameters, market applications and sales estimates. • Coordinating regular meetings and preparing regular reports outlining the brands’ performance.