Main purposes of business: - Master Thesis material, - Understanding of entrepreneurial mindset, - Implementation of gamifiction strategy

Major Unit Achievements and Responsibilities: ⁻ Developing of new organizational structure (matrix) for company (2010) ⁻ Defining complete business strategy for next 1-3 years (2010-2012) o improving business model (canvas management tool) - early 2010, o defining vision, mission and critical success factors, - 2010, o developing a strategy framework (Porter’s 5F, Navigation System, SWOT) - 2010, o setting up strategic objective (goals) and operation plans (projects), - late 2010, o revising of strategic objective (7S Framework, Navigation System) – 2011, o BSC implementation (strategic objective-KPIs-targets-control) - 2012 ⁻ Setting up a new product development strategy (2010-2012). o Idea generation (inside and outside), concept screen and proposal review) - first half of 2010 o Product development stage (main contract negotiation stage, testing one contract (DELL), and first marketing activities with this new product, evaluating product management team engagement level with sales team adaptability) – second half of 2010 o Product Implementation stage (new contracts (Acer, Lenovo) negotiating, contract signing, massive marketing activities, increasing staff of product management team ) – 2011 - 2012 ⁻ Emersion of Product Management Team (2010 – 2013) o Creating cross-functional team (sales-product management-finance-service) – 2010-2012 o Developing trainings: internal for product management team (inventory management, hard negotiations procedures, product strategy development), external (product trainings for sales teams) – 2010 - 2013 ⁻ Vendor (Partner) Relationship Management (2010 - 2013) o Dell contract negotiating and management: quarterly target negotiating, financial terms improvement (90 days, 1 500 000$ - the best terms in Caucasus region), binding relations between DNS - DELL teams (accounting, product management, logistics, authorized service center). Dell DNS contract was exclusive from 2010 to 2013. Bestcomp Group got new contract in year 2014. – 2010 - 2013 o Acer contract negotiating and management – quarterly target negotiating, financial terms improvement (60 days, 1 200 000$), binding relations between DNS - Acer teams (accounting, product management, logistics, authorized service center). Acer had an exclusive contract with Bestcomp Group from 2006 to 2011. – 2011 – 2013 o Lenovo contract negotiating and management – quarterly target negotiating, financial terms improvement (60 days, 1 200 000$), binding relations between DNS - Lenovo teams (accounting, product management, logistics, authorized service center). Lenovo had an exclusive contract on retail products with DNS for two years from 2011 to 2013. – 2011 – 2013 ⁻ Independent Projects (2011 - 2013) o Cash Flow management – Cash flow forecasting, Sales budgeting, Inventory management, Trade Liabilities management, Free Cash management – 2011 – 2013 o Supply Chain management – automation of processes. – 2013

Major Unit Achievements and Responsibilities: ⁻ Rebirth of Sales Team – 3R (2009-2010): o Refreshing – 10 (vs. 50) new sales managers was trained and introduced to old team in first 30 days; o Review – presentation of situation in the market (post crisis period) and our opportunities to survive next 12 month. o Refocus – changing of incentive programs, creating new goals and targets per store, reassessment of all resources at hand. ⁻ HRM development (sales focused) (2009-2010): o Setting up process of Recruiting and Selection (HRM (CV analysis) – Head of Department (interview, evaluation of values) – Head of sales Division (interview, evaluation of skills) o Setting up Performance Appraisal process – (trainings and performance appraisers)

Major Unit Achievements and Responsibilities: ⁻ Developing of product management teams in regions (Rostov on Don, Kazan, Novosibirsk, Sankt-Petersburg, Yekaterinburg, Samara, Volgograd, Nijniy Novgorod): o Seminars on vision, mission and strategic goals of the company for year 2008-2011 (role of channels, targeted customers, Dell fits Asbis strategy etc.) o Online presentations and telephone talks during August-September of 2008 (Revising of goals and product orientation in period of pricing drop and channel squeezing) Dell was the only product with positive ROI in that period. ⁻ Setting up KAM group for dealing with big retailers (MediaMarkt, M-Video, Mir, Technosila, ION, Tenfold, others) o Defining terms for retailers (payment days ratio, margin policy, product positioning) o Negotiating terms to partners (first real sales) o Developing processes of KAM service (pre and post sales services) ⁻ Developing “straight channel” strategy in region o Controlling of product management trainings for sales personnel o Seminars and presentation for small and middle local partners in region o Developing incentive programs for small and middle partners ⁻ Negotiating terms with Dell (days of liabilities, rebates, marketing funds, service, etc.)

Major Achievements and Projects: ⁻ Restructuring of whole organization, departmentalization, and process development. (2006) ⁻ Automation of processes (1C) (2006) ⁻ Key process development in the Production and Service Area by using Lean management concepts. (2007) ⁻ Developing of Supply Chain Management to fit production inquiries based “on time” concept. (2007) ⁻ Negotiating contracts (RAM, HDD and other PC components) with distributors and vendors (2006-2007)

Major Achievements: ⁻ Interviewing and training of new interns, evaluation and sales control ⁻ Setting targets per sales manager and controlling their achievements (incentive programs) ⁻ Developing import procedures and negotiating first terms from suppliers (Dubai)

Sales