Setting up ad campaigns in Google Ads and Meta Ads. Working on the optimization of conversion, lead generation, targeting, keywords, analytics, weekly/monthly reporting (GA, Recurly, Shopify). Launching ad campaigns for the clients in a variety of industries, including Beauty, Health, SaaS, Sports, Fashion, Medicine, Online contests etc.

Development and implementation of PR and Media strategy ▪ Brand reputation management ▪ Management of the corporate website production ▪ Effective use of Google Analytics, SEO and SEM strategies ▪ Outsource team management ▪ Creation of media releases, ensuring effective media coverage, providing high-level placements in print, broadcast and online media ▪ Media inquiries/Interview requests management ▪ Creation of digital content for the social media pages ▪ Media monitoring ▪ Crisis communication management ▪ Preparation of the content for the executive level presentations ▪ Event management Visual Portfolio: www.bos-shelf.com https://www.youtube.com/watch?v=3tt1-2rDaH8 https://www.youtube.com/watch?v=Z7kMB6pZ6rg https://www.youtube.com/watch?v=mLlqAJd4-Ws https://www.youtube.com/watch?v=TPuOFOsADgw https://www.youtube.com/watch?v=NH9Ki7aPryI https://www.youtube.com/watch?v=_0geTqpK1OA

Coordination of the pre-development, content, design production, functionality setting, SEO and Marketing within the project.

Building a brand from Zero to Hero ▪ Developing a growth strategy focused both on financial gain and customer satisfaction ▪ Comprehensive Digital Marketing Campaigns management, including the effective use of Facebook for Business / Ads Manager, Google Ads, Google Analytics, SEO and SEM strategies ▪ Marketing Funnel based strategy building ▪ Estimation of Marketing campaigns’ effectiveness using CTR/CPC/CPM/CPA/ROI indicators ▪ Conducting research to identify new markets and customer needs ▪ Promotion of products/services addressing or predicting clients’ objectives ▪ Building long-term relationships with new and existing clients Managed the production of the website: www.avfallsolutions.com

Search Engine Optimisation of www.bedigital.az, www.limak.az, www.lent.az; Social Media Marketing; Google Analytics; Google Adwords; Content Production; Digital Marketing Strategy; Email Marketing.

Interviewing people in a wide range of circumstances ▪ Writing articles for publication on a tight deadline ▪ Fact-checking the information given by a source ▪ Building contacts and sources for use in future ▪ Regular monitoring of regional and worldwide news ▪ Contacting foreign political/economic experts Interviewed: Ambassadors of the Netherlands, France, Latvia, Pakistan, Turkmenistan, Uzbekistan, Kazakhstan, the USA, the Czech Republic, Mexico, as well as, Deputy Minister of Investment and Development of Kazakhstan, Deputy Minister of Foreign Trade of Uzbekistan, Minister of Foreign Affairs of Afghanistan Zalmai Rassoul, head of the European Union’s delegation to Azerbaijan Kestutis Jankauskas, President of Paraguay Fernando Lugo, President of Bulgaria Petar Stoyanov, Prime Minister of Serbia Mirko Cvetkovic, Prime Minister of Belgium Yves Leterme, head of the Chinese Globalization Center Hao Wang

Sales management, Clients attraction, Creation of media plans