Azerbaijan · On-site Develop and execute trade marketing strategies for the Off-Trade channel(MT, TT, WH) — including Modern Trade, Key Accounts, Convenience, and Wholesale — to drive category growth and strengthen brand visibility. Translate brand and commercial priorities into actionable channel and customer activation plans. Lead annual planning for promotions, visibility programs, and shopper engagement initiatives across all Off-Trade segments. Manage implementation of Point of Sale Materials (POSM), planograms, and in-store visibility guidelines across key retailers and wholesale partners. Collaborate closely with Sales, Category Management, and Marketing teams to ensure alignment on pricing, assortment, and promotional strategies. Develop tailored programs for wholesale partners, including incentive schemes, loyalty initiatives, and sell-out acceleration activities. Monitor sales performance, shopper insights, and ROI of trade marketing activities to optimize investment efficiency. Drive flawless execution of brand activations and commercial campaigns across all Off-Trade touchpoints. Manage trade marketing budgets effectively, ensuring cost efficiency and maximum business impact. Strengthen relationships with key accounts and wholesale distributors to secure long-term growth and execution excellence.

Lead category and channel development for the Coffee business, driving sustainable growth and market share expansion. Translate category strategies into actionable channel and customer plans in collaboration with Sales, Marketing, and Trade Marketing teams. Analyze market trends, shopper insights, and competitive landscape to identify growth opportunities and optimize portfolio performance. Develop and execute annual channel strategies, activation plans, and promotional calendars aligned with brand priorities. Manage pricing, shelving, assortment, and merchandising (PSAM) strategies to maximize category visibility and profitability. Ensure excellence in execution across key retail and e-commerce channels through close coordination with Customer Development and Key Account teams. Lead post-activity evaluations, ROI analysis, and continuous improvement initiatives. Collaborate with demand planning and supply chain to ensure accurate forecasting and availability of core SKUs. Support innovation launches and ensure flawless in-store implementation. Monitor KPI performance (sell-in, sell-out, market share, distribution) and recommend corrective actions where needed.

Managing all marketing for the company and activities within the marketing department. Executing the trade marketing plan across the region. Creating trade marketing plans for individual products and product ranges. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget. Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Monitor and report on effectiveness of marketing communications. Working closely with design agencies and assisting with new product launches. Analysing potential strategic partner relationships for company marketing. Driving brand awareness across various categories and products. Coordinating the creation and delivery of marketing materials and content.

Maintaining a deep understanding of customer needs and monitor their preferences. Resolving escalated customer issues and customer complaints regarding sales and service. Providing expertise when setting and adjusting pricing plans and discount rates. Providing advanced negotiation expertise. Determining and assign sales quotas, targets, and/or goals. Developing sales strategies to acquire new customers or clients. Analyzing sales data on sales results and develop plans to address performance gaps.

Managing all marketing for the company and activities Developing the marketing strategy for the company in line with company objectives Co-ordinating marketing campaigns with sales activities Overseeing the company’s marketing budget Overall responsibility for brand management and corporate identity Monitor and report on effectiveness of marketing communications Analysing potential strategic partner relationships for company marketing

Trade Marketing Specialist for "Ferrero", "United Biscuits" and "Papaghan" brands. Developing Trade marketing plan in line with Brand plan and sales channels Planning sales and promotion budget to meet Brand plans Developing planograms/layouts at retail for merchandising the products Promoting the products in store by right placement in category, out of category and extra displays Working with top retailers to make plans according to category roles in their stores Generally managing some sales operations task Providing feedback to management on new product launches or re-launch initiative Collect and disseminate Best Practice for profitable Trade Marketing activities Forecasting the Brand sales plan and alining it with logistics team

Managing all marketing for the company and activities Developing the marketing strategy for the company Co-ordinating marketing campaigns with sales activities Overseeing the company's marketing budget Planning and implementing promotional campaigns Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives Analysing potential strategic partner relationships for company marketing Devising and using fruitful procurement and sourcing strategies Discovering profitable suppliers and initiate business and organization partnerships Negotiating with external vendors to secure advantageous terms Forecasting and approving the ordering of necessary goods and services Collaborate with key persons to ensureclarity of the specifications and expectations of the company

Leading H&S/Gillette Beach project – from brief to execution, increase Gillette integration, increase Female TA integration Always-on DTC projects – HOSA Aze/Geo, AWM Aze/Geo,: increase ROI/decrease CPC via increasing scale, cooperation with external parties; Duracell Cable TV cooperation – assess the landscape and propose stretch plan for FY14/15