• Development and implementation of corporate brand communication strategy through multiple communication instruments – digital and off-line: social media communications, customer relations management, corporate PR, exhibitions and events, CSR, sponsorship and charity; • Corporate PR and GR; • Governance and supervision of product communication activities for synergy with Brand promotion strategy; • Management of corporate Social media; • Customer loyalty management through establishing community of loyal customers Club Panasonic; • Corporate digital assets management - web sites, D2C platform, customer database; • Strategic development of D2C platform and channel; • Development and implementation of corporate CRM strategy and CRM platform creation for direct communication with end customer; • Sponsorship and SCR projects (global and local); • Realization of global communication opportunities on local level (Russia and CIS region) – Olympic sponsorship rights, dealer and press tours arrangement to Japan, South East Asia and European Union, Olympic hospitality programs (London, Sochi, Rio etc.); • Development and execution of multi-channel marketing communication campaigns on a product level with target setting, supplier selection, KPI control; • Implementation of information security management policy for the Company’s digital assets and customer data; • Brand compliance and intellectual property compliance implementation and management; • Development of monobrand stores network. Key achievements: 1. Developed successful PR strategy for corporate brand promotion in Russia and CIS region with double growth of key metrics in 2014 and resulted in achieving over 500% ROI in corporate PR from 2014 till 2021 continuously; 2. Developed corporate CRM strategy, initiated and built CRM platform as a universal tool to collect full customer profile and create long-term loyalty model with end customer. Merged several independent customer DBs, developed the automated emailing system. As a result it became a key driver of direct EC channel - 1/2 of revenue was generated by CRM activities and emailing in 2020. 3. Implemented online reputation management system in social media and web – permanent control of Panasonic brand position, early detection of reputation risks for the Brand, products or services issues, set up 24/7 customer support which led to 4,5 -5 stars rating of Panasonic on the main reviews web sites; 4. Successful realization of Panasonic sponsorship rights during Sochi 2014 Winter Olympic Games as a Top global Olympic partner through multi-channel communication campaign – advertising (TV, OOH, printed media, digital), PR activities, in-store promotions. Managed Olympic hospitality program for business partners, mass media, end customers (over 300 guests).

• Development and execution of regional marketing strategy; • Business planning, budget planning; • Product planning: line-up structure, price positioning, benchmarking, product life-cycle, channel strategy; • Price setting for current and new products; • Monitoring of competitors’ market price movement and marketing activities; • Category P/L control; • Analysis and forecasting of market demand and share movement (Russia, CIS), demand seasonality by product and product category; • Weekly and monthly purchase, sales planning, inventory control; • Procurement - supervision of sales company demand-availability exchange process between local sales company and production sites, product availability for sales; • Marketing activities budget planning and control; • Distribution strategy development; • Supervision of co-advertising activity with key accounts; • New product trainings management; • CIS sales offices’ marketing activity supervision and support. Key achievements: 1. During TV category management the record high market share was achieved – Plasma TV – 51% and LCD TV – 12% (based on GFK research data). 2. Negotiated with HQ and arranged local production of entry and middle range models in Russia thus improved cost competitiveness of Panasonic TVs (5-10% cost reduction) and increased category profit and market share; 3. Led the subproject of PSI (Purchase/Sales/Inventory) control system development during global transition to SAP infrastructure. Set up transparent exchange of demand data with factories and HQ, introduced weekly planning cycle instead of monthly for more effective inventory management and cash flow.

Product manager in CE Dept. (Home audio products) Various responsibilities, concerning sales and marketing activity, including product planning and market positioning, survey of the market, competitors’ activity and market shares, price setting, sales forecast and purchase planning Key achievements. During this period the Home AV category became the most profitable product group in the company.

• Responsibilities included English / Japanese translation of technical documentation, distribution of materials and collection of ready products from affiliated production sites.