• Responsible in the establishment of a meeting and conference sales administration, client history and tracing system within the Sales & Marketing Department • Establish strategic sale action plan for the development of MICE segment • Conduct regular sales activities to professional conference organizers, corporate meeting planners, exhibition organizers and relevant associations • Conduct hotel inspections and entertain existing or prospective meeting and conference influencer, decision makers and end users • Coordinate closely with catering service team and provide detailed information to departments concerned in order to ensure effective service to be delivered • To ensure maximum yield management for catering space for meeting groups and develop a strong repeat business base and constantly source for new business • Attend and participate in sales and business development meetings • Implement and review conference and meeting rates for both meeting facilities and rooms • Feedback on relevant trends, competitor pricing, creative concepts and any other information that will contribute toward the achievement of departmental financial and hotel goals

• Development, production and delivery of projects from proposal right up to delivery. • To increase business/occupancy through establishing and maintaining good relationship with a number of clients, working to meet sales and marketing targets • Develop and maintain new business wherever possible from identified market segments and sources of business • Delivering events on time, within budget, that meet (and hopefully exceed) expectations. • Setting, communicating and maintaining timelines and priorities on every project • Communicating, maintaining and developing client relationships • Managing operational and administrative functions to ensure specific projects are delivered efficiently • Providing leadership, motivation, direction and support to the team • Travelling to onsite inspections and project managing events • Being responsible for all project budgets from start to finish. • Ensuring excellent customer service and quality delivery

• Increase business/occupancy through establishing and maintaining good relationship with a number of clients, working to meet sales and marketing targets • Maintain accurate accounts and data sheets on all active accounts; to monitor this data via the Opera Sales and Catering system • Secure Corporate, Meeting, Conference, Event and local business • Taking the initial client brief, preparation and presentation of cost effective, yet imaginative proposal for all conference, banquet and wedding enquiries. • Manage the conversion of customer enquiries into confirmed sales to develop future and repeat business contributing to the profitability of the hotel. • Actively identify new corporate business opportunities within the local market. • Prepare and negotiate corporate agreements to retain and generate future business with new and existing clients. • Conduct site visits and advice on Event facilities and capability